Tuesday, March 9, 2010
Sheng Shiong is Not the Cheapest
Sheng Shiong Supermarket has always been associated with being cheap, or should I say it correctly: "Providing goods to customers at a cheap price."
I did not start out as a fan of Sheng Shiong as the first store that I visited happened to be located at Jurong Superbowl. During my visit then, I found it to be disorganised, messy and more like a wet market. The impression that was left on me was that there was a reason why Sheng Shiong managed to sell its food so cheap.
Then over the years, I realised a slow transformation that took place. Sheng Shiong seemed to be able to upmarket itself and provided a very clean shopping environment for customers while still providing very good value for money. They also started a fresh seafood section with live lobsters, crabs, prawns and even abalones!
Over the years, I begin to associate Sheng Shiong with being the cheapest supermarket around.
Today, I was proven wrong. I visited NTUC Extra and realised that some items in NTUC were selling much cheaper than Sheng Shiong. The blueberries were selling cheaper than the blueberries in Sheng Shiong. Much cheaper!
So it goes to prove me wrong that all cheap stuff can be found at Sheng Shiong. As a consumer, you still need to know where to shop to get the cheapest goods.
But overall in terms of price for the majority of grocery goods, I will still rank the supermarkets as follows:
1. Sheng Shiong
4. Cold Storage
The only other option is to cross the causeway into JB to do your shopping there.
Where do you do your grocery shopping? Do you shop at only one particular supermarket or do you go to various supermarkets to get your groceries?
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